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Subject Guide: Return on Investment for Fundraising
Publicado por , Last modified by en 17 May 2016 03:01 PM

The CASE Library has compiled this collection of resources on ROI for fundraising to help members learn about metrics and related issues to consider. The collection links to articles focusing on the education sector, as well as sources that cover nonprofits generally. Given the wide range of approaches and perspectives across the profession, CASE does not provide an official definition or standard for calculating the cost to raise $1 or £1. Instead, CASE focuses on the return of investment in advancement through a project called the Advancement Investment Metrics Study (AIMS). 

Subject Guide: Return on Investment for Fundraising
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cost to raise a dollar